The Big Idea app for iPhone and iPad

Increasingly, our news and opinions come from social media. But through blocking, muting, unfriending and inbuilt algorithms everything is filtered to satisfy, match and reinforce our existing opinions. Its subtle and we may not even realise that its happening. The consequence is – everyone seems to think just like us and we cant imagine why intelligent people would think differently.

The Big Idea breaks down the walls of this "echo chamber". Inside you can see simple, reasoned arguments FOR and AGAINST key topics. The Big Idea introduces us to the views we never get to hear.

Users post Big Ideas and others can add arguments or up vote existing arguments they find compelling. In this way, the Big Idea builds into a resource of reasons.

With the Big Idea, we will finally burst the bubble and see both sides.